Practical Introduction to ChatGPT

This course is designed to equip participants with the knowledge and practical skills to effectively harness ChatGPT across diverse professional and creative contexts, participants will explore structured methodologies, real-world case studies, and hands-on exercises that demonstrate how ChatGPT can enhance communication, innovation, and productivity.

Duration: 4 Hours (Interactive Workshop)

Format: Instructor-led session + Live Demos + Practice Labs

Level: Beginner to Intermediate

Course Synopsis

In today’s AI-powered world, language models like ChatGPT have become essential tools for creativity, communication, and productivity.
This course is designed to help participants understand, master, and apply ChatGPT in real-world contexts — from automating workflows and generating content to ideating strategies and solving business challenges.

Led by Gianluca Mauro, Founder of AI Academy, the session blends practical insights, hands-on exercises, and case-driven learning, enabling participants to confidently integrate conversational AI into their daily work, startups, and creative projects.

Learning Outcomes

By the end of this course, participants will be able to:

• Understand how ChatGPT and large language models (LLMs) work in simple, practical terms.

• Design effective prompts for writing, brainstorming, coding, and analysis.

• Apply ChatGPT for content creation, marketing, customer service, and personal productivity.

• Structure AI-assisted workflows for research, strategy, and communication tasks.

• Evaluate outputs critically and ensure responsible use of AI tools.

Key Topics & Structure

Module 1: Introduction to ChatGPT and AI Language Models

• How generative AI works and why it matters.

• Understanding ChatGPT’s strengths, limitations, and ethical boundaries.

• Real-world examples from business, education, and media.

Module 2: The Art of Prompt Engineering

• The structure of an effective prompt: context → task → style → constraints.

• Using roles and system instructions for better outputs.

• Hands-on: Crafting prompts for storytelling, summaries, and ideation.

Module 3: Real-World Applications and Case Studies

• ChatGPT in business: marketing, customer support, and content workflows.

• ChatGPT for creators: writing posts, generating visuals, and scripting videos.

• ChatGPT for students and researchers: summarizing, analyzing, and rephrasing.

• Live demo: turning a prompt into a finished output with refinement.

Module 4: Responsible and Ethical Use of AI

• Understanding bias, privacy, and transparency in AI systems.

• Guidelines for responsible deployment in communication and education.

• Building trust and credibility with AI-assisted work.

Module 5: Practice Lab & Q&A

• Participants test use cases relevant to their work or startup.

• Live feedback and optimization of prompt strategies.

• Wrap-up discussion: the future of generative AI tools.

Who Should Attend

• Entrepreneurs and startup founders exploring AI tools for growth.

• Marketing and communications professionals.

• Students and educators seeking to improve research and writing productivity.

• Content creators, freelancers, and innovators eager to integrate AI in their workflows.

Benefits

✅ Hands-on experience with ChatGPT and prompt design.
✅ Immediate practical skills applicable to any professional setting.
✅ Real-world case studies and personalized examples.
✅ Certificate of Participation issued by 961AICademy / NCEI Lebanon.

Certification

All participants completing the course receive a Certificate in Practical AI Communication – ChatGPT Foundations from 961AICademy / NCEI Lebanon, endorsed by AIgnite Lebanon and the 961aiNetwork.

Key Takeaway

“You won’t just learn how ChatGPT works — you’ll learn how to make it work for you.”
By mastering conversational AI, participants gain the mindset and skills to turn ideas into intelligent, actionable outputs — a cornerstone of the AI-driven future of work.