Generative AI in Media & Social Content Production

Program Overview

Duration: 7 modules × 1 hour each (total: 7 hours)
Delivery: Hybrid (in-person or online with interactive labs)
Level: Beginner to Intermediate
Format: Guided presentations, live demos, group exercises, and creative challenges

Mission Statement

To empower Lebanon’s digital creators, marketers, and entrepreneurs to harness generative AI for storytelling, brand engagement, and scalable social media production — fostering a culture of creativity, efficiency, and ethical innovation.

Vision

To build a new generation of AI-driven creators and strategists who use artificial intelligence as a creative partner to amplify human imagination, innovation, and communication across digital media.

Who Should Attend

• Social media managers and digital marketers

• Creative agency teams and freelancers

• Entrepreneurs, startups, and SMEs managing brand content

• Influencers, educators, and community builders

• Communication officers in NGOs or institutions

• Students in media, marketing, or design

Learning Outcomes

By the end of the program, participants will:
✅ Understand the landscape and impact of AI in digital media.
✅ Master prompt engineering for creative, visual, and video content.
✅ Analyze successful real-world AI social campaigns.
✅ Build automated content workflows for consistency and scale.
✅ Apply ethical and brand-safe AI content practices.

Module 1 – Creativity Reimagined: How AI Transforms Content Creation

Objective: Understand how generative AI is revolutionizing content creation, marketing, and communication.

Topics Covered:

• What is Generative AI and how does it work?

• The evolution of content creation — from manual to machine-assisted.

• Overview of AI tools: text, image, video, and automation.

• Opportunities and challenges for content creators.

• The creative partnership between humans and AI.

Activity:
Brainstorm 3 new content ideas using AI-generated inspiration prompts (ChatGPT + Canva).

Module 2 – Case Studies: How Brands Use Generative AI on Social Media

Objective: Explore real-life examples of AI in social media campaigns to inspire strategy and creativity.

Topics Covered:

• Global Examples:

  • Coca-Cola “Create Real Magic” campaign using DALL·E and GPT.

  • Nike’s personalized content and storytelling automation.

  • Netflix’s AI trailer generator for regional audiences.

• Regional / Lebanese Examples:

  • MENA influencers using AI for reels and voiceovers.

  • NGOs using AI for visual awareness campaigns.

  • Local startups automating design and copywriting.

• Analysis: What made these campaigns work?

• Key takeaways: creativity, data, timing, and ethics.

Activity:
Group analysis — deconstruct one campaign: audience, toolset, tone, and impact.

Module 3 – Prompt Engineering for Social Media & Branding

Objective: Learn the art and science of writing prompts that produce creative, brand-aligned content.

Topics Covered:

• Prompt structure: context, tone, constraints, output format.

• Building brand voice consistency with AI.

• Iterating and refining prompts for better results.

• Using prompt chains for campaign series.

• Saving and organizing prompts as reusable templates.

Exercise:
Create 3 prompt templates for product promotion, awareness, and storytelling.

Module 4 – Visual Design & Branding with Generative Tools

Objective: Learn to use AI design tools to create brand visuals and social media graphics.

Topics Covered:

• Overview of image-generation tools: DALL·E, Midjourney, Canva AI.

• Creating mood boards, logos, and campaign visuals.

• Color psychology and brand identity in AI design.

• Ethical and copyright considerations.

• Exporting designs for social and advertising formats.

Exercise:
Generate a visual identity concept for a mock brand using prompts.

Module 5 – AI Video & Audio Creation

Objective: Leverage AI for short-form video and podcast-style audio content.

Topics Covered:

• Text-to-video workflows (Runway ML, Pika Labs).

• AI voice generation and dubbing (ElevenLabs, Synthesia).

• Integrating scripts, visuals, and sound into a final reel.

• Building engagement with AI-generated storytelling.

Exercise:
Create a 30-second reel or promo clip using AI tools.

Module 6 – Ethics, Authenticity & Responsible AI Use

Objective: Understand the moral and reputational implications of using AI in content.

Topics Covered:

• Detecting and preventing misinformation.

• Transparency in AI-generated media.

• Managing bias and protecting creative integrity.

• Copyright and consent in digital media.

• Global best practices in ethical AI use.

Activity:
Debate: Should AI-generated visuals always be labeled?

Module 7 – Building AI-Driven Content Workflows & Campaigns

Objective: Integrate all tools and methods into a structured AI media workflow.

Topics Covered:

• Designing an end-to-end AI content pipeline.

• Tool integration: ChatGPT → Canva → Runway → Scheduler.

• Time-saving automation for social calendars.

• Measuring campaign impact with analytics.

• The future of the AI creator economy in Lebanon.

Capstone:
Create a full mini-campaign (3 posts, 1 visual, 1 video) with AI tools and present for feedback.

Certification

Participants completing all seven modules receive the Certificate in Generative AI for Media & Social Content Production from 961AICademy / NCEI Lebanon, endorsed by 961aiNetwork.

Expected Impact

• Empower Lebanese creators to compete globally through AI-driven creativity.

• Build digital literacy and prompt-engineering capacity.

• Strengthen ethical and responsible media practices.

• Foster a connected community of AI-enabled storytellers and brands.