The Digital Business Models and Innovation Management

Transforming Ideas into Scalable Digital Ventures

The Digital Business Models and Innovation Management program is designed to help entrepreneurs, managers, and professionals understand how innovation fuels competitive advantage in the digital era — and how to transform emerging technologies into sustainable business growth.

In today’s rapidly evolving landscape, success depends not only on having a great idea, but on knowing how to design a viable digital business model, integrate innovation systematically, and adapt to constant market disruption. This course empowers participants to do exactly that.

Through a blend of strategic frameworks and hands-on exercises, participants will explore how AI, automation, data analytics, and platform ecosystems are reshaping industries and consumer expectations. They’ll learn how to manage the full innovation lifecycle — from idea generation and prototyping to validation, scaling, and organizational adoption.

The program focuses on how leaders can institutionalize innovation — creating agile, experimentation-driven cultures within startups, corporates, or public institutions. It highlights successful case studies from global tech pioneers and regional innovators, and contextualizes them to Lebanon’s growing digital entrepreneurship ecosystem.

Delivery Mode:

Blended (Online + In-Person Workshops)

Level:

Professional / Executive

Module 1: The Digital Economy and Business Model Evolution

• Understanding digital transformation and its impact on industries

• Shifts from product to platform models

• Disruption dynamics: Data, networks, and customer experience

• Case studies: Amazon, Netflix, and MENA digital disruptors

Module 2: Foundations of Digital Business Models

• Components of digital business models (value proposition, revenue, scalability)

• Platform and ecosystem design

• Data-driven and subscription-based models

• Tools: Business Model Canvas, Value Proposition Design

Module 3: Innovation Management Fundamentals

• Defining innovation types: incremental, disruptive, and systemic

• The innovation process: idea generation → selection → prototyping → scaling

• Open innovation and collaboration with startups and academia

• Managing innovation portfolios

Module 4: Integrating AI and Emerging Technologies

• Role of AI, automation, and analytics in business transformation

• Using data intelligence for innovation decisions

• Designing AI-enabled customer experiences

• Ethical and sustainable innovation practices

Module 5: Leading Digital Transformation and Organizational Change

• Building an innovation-driven culture

• Leadership and change management in digital organizations

• Measuring innovation impact and ROI

• Innovation maturity models for companies and institutions

Capstone Project: Digital Innovation Blueprint

Participants develop a real-world business innovation plan — designing a digital business model or transformation strategy for a chosen startup, SME, or public-sector entity in Lebanon.
Projects are reviewed by 961aiNetwork mentors and industry experts.

Learning Outcomes:

By the end of the program, participants will:

• Design scalable digital business models using practical frameworks.

• Manage innovation processes from ideation to implementation.

• Leverage AI and data analytics in business strategy.

• Lead digital transformation initiatives with measurable results.

Certification:

“Professional Certificate in Digital Business Models & Innovation Management”
Issued by 961AICademy – NCEI Lebanon, endorsed by 961aiNetwork and partner institutions.